Web
If you sell online, the site has a job
Some sites are like a window display — nice to look at, nothing to do. Others are closer to the counter: book, buy, call. If you already take cards or checkout online, the second kind usually fits better.
The stack (Shopify, Square, Wix, WordPress, or a plain page) matters less than whether a phone visitor can finish without hunting.
On fuller builds I start with how people already buy — then match the pages to that. Floors and fit checks live on the home page; Ask if you want a written yes or no.