What “order, book, call” means on a shop site
If you already sell — checkout, appointments, or a counter POS — the site has one job: make the next step obvious on a phone. That is the line on our Instagram, and the bar for the work.
Order
Food, retail, anything with a cart or pickup list. The page should get someone into ordering (or to your existing Shopify / Square link) without hunting through a photo dump.
Book
Salons, studios, services with a calendar. Services are clear; Book stays visible; you are not asking people to DM for a time unless that is truly how you work.
Call
Some jobs still end on the phone. Fine — then Call is a real control, not a buried number in a footer no one opens on mobile.
What this is not
A brochure that only says you exist. Pretty photos help; they are not the product. Selected work on the home page shows a live client site and a concept sample — both built around a next step.
Ask if you want a written yes or no on whether that fits your shop. Floors stay on Services.