Live work
What shipped for Imprint Esthetics
imprintskin.com is a live client site — a skin-care studio marketing site with a clear next step on a phone. This note is what was built, not a pitch deck of invented metrics.
The job
Visitors needed to understand treatments, then book or reach the studio — not wander a brochure. Pages cover treatments, booking, FAQ, and contact so the path stays obvious after the hero.
What “done” looked like
A site the owner could point people to; Book / Call (or the studio’s real booking path) kept usable on a phone; copy and structure approved before go-live. No fabricated “X% more bookings” claims here — if those numbers matter later, they should come from the client’s own tools.
Why it sits on the home page
It’s the proof that isn’t a mockup. Anonymized WIP concepts show hunger and craft before a hire; Imprint shows a finished, public result. See Selected work or the WIP note.
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